Did you know that we offer a cloud based solution known as IBM Digital Analytics that allows educators and students to explore advanced web analytics? IBM Digital Analytics provides advanced analytics, comparative benchmarks about competitors and advice on how top performers are achieving success. With this solution, you can track and analyze visitor behavior over time, across multiple touch points and channels, and go from insight to personalized marketing action with just a few clicks.

IBM Digital Analytics

This technology is perfect for educators that are looking to bring their classroom marketing curriculum to life. It helps them show students how companies are using advanced web analytics to make better decisions, based on consumer behavior across their digital assets. Exposure to IBM Digital Analytics also prepares students for the technology they will likely encounter post-college as they move into their careers; technology that organizations use to drive efficiency and profitability.

If you would like to explore how you can bring IBM Digital Analytics into the classroom, please contact Eric Vonheim.

Additional Resources:
IBM Digital Analytics Marketplace
IBM Digital Hub

1 comment on"Bring your marketing curriculum to life with IBM Digital Analytics"

  1. Valinda Kennedy May 26, 2016

    Eric, thank you for making the IBM Digital Analytics resources available to the academic world. Several universities have found the IBM Watson Trend Hub initiates classroom discussions leading to labs using the above resources by students looking at actual data for Black Friday, Cyber Monday or the Intelligent Gift Guide app. For anyone who has not used the IBM Watson Trend Hub here is the link: http://www-01.ibm.com/software/marketing-solutions/benchmark-hub/

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