Hidden Figures and IBM Past, Present and (our) Future

The recent Fox movie hit, “Hidden Figures”, proves once again math indeed can solve the problems of the world.  Lead by a cast including Taraji Henson, Octivia Spencer, Kevin Costner, Janelle Monae and other award winners, this movie is packing in audiences of all ages, races, genders and other diverse characteristics showing how math crosses...

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Presentations from the Evolving Education with Cognitive & Data Sciences Workshop are now on SlideShare

On October 23rd we held our inaugural Evolving Education with Cognitive & Data Sciences Workshop the day before World of Watson in Las Vegas NV.  The workshop featured leaders from academia and IBM discussing the future of education for the cognitive era. Presentations from the day are now posted to SlideShare here. Some of the...

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Adding IBM BlueMix to your College Curricula

I teach Digital, Social and Mobile Marketing [also called DiSoMo] to graduates and undergraduates in the Medill School at Northwestern. We have an international student base who want to learn how to use new technologies and big data to drive effective and profitable marketing programs. While all of my students use social sites and mobile...

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Cognitive and data science education workshop was a huge success

This past Sunday October 23rd we held our “1st Annual” Evolving Education with Cognitive and Data Sciences workshop before World of Watson. We knew this was a hot topic, but kicking off an event at 9am on a Sunday in Las Vegas had us questioning our sanity. We’re competing with football on a Sunday morning....

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Bring your marketing curriculum to life with IBM Digital Analytics

Did you know that we offer a cloud based solution known as IBM Digital Analytics that allows educators and students to explore advanced web analytics? IBM Digital Analytics provides advanced analytics, comparative benchmarks about competitors and advice on how top performers are achieving success. With this solution, you can track and analyze visitor behavior over...

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