The following glossary clarifies Watson Campaign Automation terms, particularly the parameters used by the TrackingMetricExport, RawRecipientDataExport, and GetAggregateTracking operations:
| Term | Definition |
| Sent | Contact was in the database or query and was NOT suppressed. |
| Soft Bounces | All soft bounce retries exhausted for the selected mailing. |
| Hard Bounces | Invalid Inbox at a valid domain. |
| Total Bounces | Sum of soft bounces and hard bounces. |
| Received | Email received (as evidenced by a tracked open, click, media play, or other interaction). |
| Opened | Opens detected in HTML message. Other interaction detected for TEXT or AOL message. |
| Clicked | Count of Watson Campaign Automation links followed. |
| Clickstreams | Web pages visited after following a Watson Campaign Automation link labeled as a Clickstream link. |
| Unsubscribed | Contacts requesting opt‐out through the Watson Campaign Automation Opt Out function. |
| Subscribed | Contacts who opted in using a Watson Campaign Automation Opt‐in link in the mailing. |
| Forwarded | Contacts who forwarded the message using Watson Campaign Automation’s Forward‐to‐a‐Friend (F2F) feature. |
| Played Media | Contacts who played Flash or video within the message. |
| Downloaded Attachment | Contacts who downloaded or viewed attachments (not embedded). |
| Conversions | Online conversions tracked after following a Watson Campaign Automation link labeled as a Clickstream link. |
| Suppressed Recipients | Contacts who were in the database, but to whom mail was not sent due to various suppression reasons. |
| Reply Abuse Complaint | Contacts who complained through their ISP (for example, AOL’s “This is Spam”). |
| Reply Change Address | Replies from contacts requesting an email address change. Tracked but not acted upon. |
| Reply Mail Blocks | Messages blocked by an ISP. |
| Reply Mailing Restriction | Messages rejected based on content (likely due to spam rules). |
| Reply Other | Reply categorized as something other than one of the following: out of office reply, opt out request, abuse complaint, or change of address request. |
| All Metrics Combined | Export all available metrics into a single .zip file. |
| All Metrics Combined | Forwards Only – export all available metrics into a single .zip file, but only for F2F contacts. |
| Aggregate Metrics | Mailing level counts only, no contact email addresses. |
| Results over time | Export metrics with time interval data (based on Watson Campaign Automation’s “Results over Time” graph). |
| Metrics by Top Domain | Exported Top Domains report data. |
| Dynamic Content Sent | Distribution of content versions based on Dynamic Content rules. |
| Dynamic Content Click | Tracked clicks on links defined in Dynamic Content blocks (versus links defined in the template). |
| Inbox Monitoring Details | Received, Bulked, or Not Received in 19 domains tracked by Pivotal Veracity. |
| Aggregate Clicks | Mailing‐level click count, no contact email addresses. |
| Aggregate Clickstream | Mailing‐level clickstream count, no contact email addresses. |
| Aggregate Conversions | Mailing‐level conversion count, no contact email addresses. |
| Aggregate Documents | Mailing‐level attachment downloads or views, no contact email addresses. |
| Aggregate Media Plays | Mailing‐level media plays, no contact email addresses. |