The following glossary clarifies Watson Campaign Automation terms, particularly the parameters used by the TrackingMetricExport, RawRecipientDataExport, and GetAggregateTracking operations:

Term Definition
Sent Contact was in the database or query and was NOT suppressed.
Soft Bounces All soft bounce retries exhausted for the selected mailing.
Hard Bounces Invalid Inbox at a valid domain.
Total Bounces Sum of soft bounces and hard bounces.
Received Email received (as evidenced by a tracked open, click, media play, or other interaction).
Opened Opens detected in HTML message. Other interaction detected for TEXT or AOL message. 
Clicked Count of Watson Campaign Automation links followed. 
Clickstreams  Web pages visited after following a Watson Campaign Automation link labeled as a Clickstream link.
Unsubscribed Contacts requesting opt‐out through the Watson Campaign Automation Opt Out function. 
Subscribed Contacts who opted in using a Watson Campaign Automation Opt‐in link in the mailing. 
Forwarded Contacts who forwarded the message using Watson Campaign Automation’s Forward‐to‐a‐Friend (F2F) feature. 
Played Media Contacts who played Flash or video within the message. 
Downloaded Attachment Contacts who downloaded or viewed attachments (not embedded).
Conversions Online conversions tracked after following a Watson Campaign Automation link labeled as a Clickstream link.
Suppressed Recipients Contacts who were in the database, but to whom mail was not sent due to various suppression
reasons.
Reply Abuse Complaint Contacts who complained through their ISP (for example, AOL’s “This is Spam”).
Reply Change Address Replies from contacts requesting an email address change. Tracked but not acted upon.
Reply Mail Blocks Messages blocked by an ISP.
Reply Mailing Restriction Messages rejected based on content (likely due to spam rules).
Reply Other Reply categorized as something other than one of the following: out of office reply, opt out request, abuse complaint, or change of address request.
All Metrics Combined Export all available metrics into a single .zip file.
All Metrics Combined Forwards Only – export all available metrics into a single .zip file, but only for F2F contacts.
Aggregate Metrics Mailing level counts only, no contact email addresses.
Results over time Export metrics with time interval data (based on Watson Campaign Automation’s “Results over Time” graph).
Metrics by Top Domain Exported Top Domains report data.
Dynamic Content Sent Distribution of content versions based on Dynamic Content rules.
Dynamic Content Click Tracked clicks on links defined in Dynamic Content blocks (versus links defined in the template).
Inbox Monitoring Details Received, Bulked, or Not Received in 19 domains tracked by Pivotal Veracity.
Aggregate Clicks Mailing‐level click count, no contact email addresses.
Aggregate Clickstream Mailing‐level clickstream count, no contact email addresses.
Aggregate Conversions Mailing‐level conversion count, no contact email addresses.
Aggregate Documents Mailing‐level attachment downloads or views, no contact email addresses.
Aggregate Media Plays Mailing‐level media plays, no contact email addresses.

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