Scenario: Impact of sent emails

Scenario: Impact of sent emails

From name and from address customization can make a difference in messaging performance (opens, click throughs).

Evan wants to identify if a mailing performed better when a customized from name and from address are used so that he can understand what messaging resonates with clients. For example, Evan wants to know whether a mailing has more opens if the mailing is delivered from CEO’s name and email address or do they perform better coming from info@info.com. In order to find this information, Evan uses the raw recipient data export call and includes from name and from address parameters. With this information, Evan’s reporting platform can gain insight on the impact of a mailing when it is sent from a particular name and email address.

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