Contents of this page

  • Overview
  • Overview

    Watson Campaign Automation archives mailing tracking data after 450 days by default. You can modify this setting to reduce the number of days, but 450 is the maximum setting. For Autoresponders, if the SEND or ACTION date ranges specified are greater than 450 days (or the number of days that are configured for archiving), you receive an error message (returned from the call) specifying that the mailing was archived. If the date range spans both archived and available data for the mailing, the Watson Campaign Automation returns only the data available and does not return archived data.

    If your Organization frequently requests data older than 30 – 60 days, leave the archive setting at 450 days. Try to refrain from requesting data older than one year to avoid including archived data in an export date range.

    The glossary clarifies Watson Campaign Automation terms, particularly the parameters used by the RawRecipientDataExport and GetAggregateTracking operations.

    For more information on XML reporting calls, click here.

    Term Definition


    Contact was in the database or query and was NOT suppressed.

    Soft Bounces

    All soft bounce retries exhausted for the selected mailing.

    Hard Bounces

    Invalid Inbox at a valid domain.

    Total Bounces

    Sum of soft bounces and hard bounces.


    Email received (as evidenced by a tracked open, click, media play, or other interaction).


    Opens detected in HTML message. Other interaction that is detected for TEXT message.


    Count of Watson Campaign Automation links followed.


    Web pages visited after following an Watson Campaign Automation link labeled as a Clickstream link.


    Contacts requesting opt-out through the Watson Campaign Automation Opt Out function.


    Contacts who opted in using an Watson Campaign Automation Opt-in link in the mailing.


    Contacts who forwarded the message by using the Watson Campaign Automation‘s Forward-to-a-Friend (F2F) feature.

    Played Media

    Contacts who played Flash or video within the message.

    Downloaded Attachment

    Contacts who downloaded or viewed attachments (not embedded).


    Online conversions that are tracked after following an Watson Campaign Automation link labeled as a Clickstream link.

    Suppressed Recipients

    Contacts who were in the database, but to whom mail was not sent due to various suppression reasons.

    Reply Abuse Complaint

    Contacts who complained through their ISP.

    Reply Change Address

    Replies from contacts that request an email address change. Tracked but not acted upon.

    Reply Mail Blocks

    Messages that are blocked by an ISP.

    Reply Mailing Restriction

    Messages rejected based on content (likely due to spam rules).

    Reply Other

    Reply categorized as something other than one of the following:

    • out of office
    • reply
    • opt out request
    • abuse complaint
    • change of address request

    All Metrics Combined

    Export all available metrics into a single compressed file.

    All Metrics Combined

    Forwards Only – export all available metrics into a single compressed file, but only for F2F contacts.

    Aggregate Metrics

    Mailing level counts only, no contact email addresses.

    Results over time

    Export metrics with time interval data (based on Watson Campaign Automation‘s “Results over Time” graph).

    Metrics by Top Domain

    Exported Top Domains report data.

    Dynamic Content Sent

    Distribution of content versions based on Dynamic Content rules.

    Dynamic Content Click

    Tracked clicks on links that are defined in Dynamic Content blocks (versus links defined in the template).

    Inbox Monitoring Details

    Received, Bulked, or Not Received in 19 domains tracked by Pivotal Veracity®.

    Aggregate Clicks

    Mailing-level click count, no contact email addresses.

    Aggregate Clickstream

    Mailing-level clickstream count, no contact email addresses.

    Aggregate Conversions

    Mailing-level conversion count, no contact email addresses.

    Aggregate Documents

    Mailing-level attachment downloads or views, no contact email addresses.

    Aggregate Media Plays

    Mailing-level media plays, no contact email addresses.

    12 comments on"User XML Reporting Interfaces"

    1. Howdy just wanted to give you a quick heads up. The text in your content seem to be running off
      the screen in Chrome. I’m not sure if this is a formatting issue or something to do with browser compatibility but I thought
      I’d post to let you know. The style and design look great though!

      Hope you get the problem solved soon. Thanks

      • Hello,
        We are aware that there are some articles that have formatting issues. We are working on them as we find them. Be sure that your monitor settings are at least 1280×800 or 1280×1024. I’ve been able to observe in Chrome with little to no issues.

        Thank you

    2. silverpop soap api RawRecipientData does not have same option as xml api Return Mailing Name and Return Mailing Subject

      • Hello Wei,
        I have confirmed that at this time, the SOAP API RawRecipientDataExport call does not offer the RETURN_MAILING_NAME and RETURN_SUBJECT elements.

        Thank you,

    3. After I originally commented I seem to have clicked on the -Notify me when new comments are added- checkbox and now
      each time a comment is added I receive 4 emails with the exact same comment.
      Perhaps there is a way you are able to remove me from that service?

      • Hello,
        Find the email you received upon subscribing named Confirm your subscription for Watson Customer Engagement | For Developers – at the bottom of that email you can manage your subscriptions and opt out.

        Thank you

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    5. I read this paragraph fully concerning the difference of most recent and earlier technologies, it’s remarkable article.

    6. Claudio Calderon May 08, 2018


      Could you send me an xml example where the attachments appear in a report (RawRecipientDataExport)?

      Claudio Calderon

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