The glossary clarifies Acoustic Campaign terms as they apply to API calls.
Acoustic Campaign terms for XML Reporting Interfaces
Term | Definition |
Sent |
Contact was in the database or query and was NOT suppressed. |
Soft Bounces |
All soft bounce retries exhausted for the selected mailing. |
Hard Bounces |
Invalid Inbox at a valid domain. |
Total Bounces |
Sum of soft bounces and hard bounces. |
Received |
Email received (as evidenced by a tracked open, click, media play, or other interaction). |
Opened |
Opens detected in HTML message. Other interaction that is detected for TEXT message. |
Clicked |
Count of Acoustic Campaign links followed. |
Clickstreams |
Web pages visited after following an Acoustic Campaign link labeled as a Clickstream link. |
Unsubscribed |
Contacts requesting opt-out through the Acoustic Campaign Opt Out function. |
Subscribed |
Contacts who opted in using an Acoustic Campaign Opt-in link in the mailing. |
Forwarded |
Contacts who forwarded the message by using the Acoustic Campaign‘s Forward-to-a-Friend (F2F) feature. |
Played Media |
Contacts who played Flash or video within the message. |
Downloaded Attachment |
Contacts who downloaded or viewed attachments (not embedded). |
Conversions |
Online conversions that are tracked after following an Acoustic Campaign link labeled as a Clickstream link. |
Suppressed Recipients |
Contacts who were in the database, but to whom mail was not sent due to various suppression reasons. |
Reply Abuse Complaint |
Contacts who complained through their ISP. |
Reply Change Address |
Replies from contacts that request an email address change. Tracked but not acted upon. |
Reply Mail Blocks |
Messages that are blocked by an ISP. |
Reply Mailing Restriction |
Messages rejected based on content (likely due to spam rules). |
Reply Other |
Reply categorized as something other than one of the following:
|
All Metrics Combined |
Export all available metrics into a single compressed file. |
All Metrics Combined |
Forwards Only – export all available metrics into a single compressed file, but only for F2F contacts. |
Aggregate Metrics |
Mailing level counts only, no contact email addresses. |
Results over time |
Export metrics with time interval data (based on Acoustic Campaign‘s “Results over Time” graph). |
Metrics by Top Domain |
Exported Top Domains report data. |
Dynamic Content Sent |
Distribution of content versions based on Dynamic Content rules. |
Dynamic Content Click |
Tracked clicks on links that are defined in Dynamic Content blocks (versus links defined in the template). |
Inbox Monitoring Details |
Received, Bulked, or Not Received in 19 domains tracked by Pivotal Veracity®. |
Aggregate Clicks |
Mailing-level click count, no contact email addresses. |
Aggregate Clickstream |
Mailing-level clickstream count, no contact email addresses. |
Aggregate Conversions |
Mailing-level conversion count, no contact email addresses. |
Aggregate Documents |
Mailing-level attachment downloads or views, no contact email addresses. |
Aggregate Media Plays |
Mailing-level media plays, no contact email addresses. |