The glossary clarifies Watson Campaign Automation terms as they apply to API calls. 

Watson Campaign Automation terms for XML Reporting Interfaces

Term Definition

Sent

Contact was in the database or query and was NOT suppressed.

Soft Bounces

All soft bounce retries exhausted for the selected mailing.

Hard Bounces

Invalid Inbox at a valid domain.

Total Bounces

Sum of soft bounces and hard bounces.

Received

Email received (as evidenced by a tracked open, click, media play, or other interaction).

Opened

Opens detected in HTML message. Other interaction that is detected for TEXT message.

Clicked

Count of Watson Campaign Automation links followed.

Clickstreams

Web pages visited after following an Watson Campaign Automation link labeled as a Clickstream link.

Unsubscribed

Contacts requesting opt-out through the Watson Campaign Automation Opt Out function.

Subscribed

Contacts who opted in using an Watson Campaign Automation Opt-in link in the mailing.

Forwarded

Contacts who forwarded the message by using the Watson Campaign Automation‘s Forward-to-a-Friend (F2F) feature.

Played Media

Contacts who played Flash or video within the message.

Downloaded Attachment

Contacts who downloaded or viewed attachments (not embedded).

Conversions

Online conversions that are tracked after following an Watson Campaign Automation link labeled as a Clickstream link.

Suppressed Recipients

Contacts who were in the database, but to whom mail was not sent due to various suppression reasons.

Reply Abuse Complaint

Contacts who complained through their ISP.

Reply Change Address

Replies from contacts that request an email address change. Tracked but not acted upon.

Reply Mail Blocks

Messages that are blocked by an ISP.

Reply Mailing Restriction

Messages rejected based on content (likely due to spam rules).

Reply Other

Reply categorized as something other than one of the following:

  • out of office
  • reply
  • opt out request
  • abuse complaint
  • change of address request

All Metrics Combined

Export all available metrics into a single compressed file.

All Metrics Combined

Forwards Only – export all available metrics into a single compressed file, but only for F2F contacts.

Aggregate Metrics

Mailing level counts only, no contact email addresses.

Results over time

Export metrics with time interval data (based on Watson Campaign Automation‘s “Results over Time” graph).

Metrics by Top Domain

Exported Top Domains report data.

Dynamic Content Sent

Distribution of content versions based on Dynamic Content rules.

Dynamic Content Click

Tracked clicks on links that are defined in Dynamic Content blocks (versus links defined in the template).

Inbox Monitoring Details

Received, Bulked, or Not Received in 19 domains tracked by Pivotal Veracity®.

Aggregate Clicks

Mailing-level click count, no contact email addresses.

Aggregate Clickstream

Mailing-level clickstream count, no contact email addresses.

Aggregate Conversions

Mailing-level conversion count, no contact email addresses.

Aggregate Documents

Mailing-level attachment downloads or views, no contact email addresses.

Aggregate Media Plays

Mailing-level media plays, no contact email addresses.

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