IBM Universal Behavior Exchange (UBX) is a cloud-based service from IBM that enables
products and solutions from IBM Commerce and participating IBM Business Partners to exchange data
about customers and their behavior.

What you can do in UBX.

  • Create an environment to connect the UBX-enabled products and solutions that you own, license,
    or subscribe to.
  • Establish connections to detect web events and react to online customer behavior.
  • Define target audiences in one product and apply the data in one or more other products, with no
    IT involvement.
  • View and analyze how your customers act in various channels and retail contexts.
  • Monitor all of your event and audience activity with a customizable dashboard.

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