Acoustic Exchange defines several recognized events for SMS messaging.

  • Message sent from an SMS program An indication that an SMS message was sent, including carrier and delivery status.
  • Interaction with an SMS program An indication that an SMS message recipient responded to your text.
  • Interaction with a multi-step SMS program An indication that a message recipient engaged with a multi-step SMS program.
  • Clicked a link in an SMS An indication that a message recipient selected a link in an SMS.

Message sent from an SMS program

Information that describes what happens when a message is sent from an SMS
program.

Event code: sentSMS

Event attributes

Attribute Name Data Type Example Description Required
campaignName string Spring Campaign The campaign name.  
carrierNetwork string NetworkMobile The carrier network.  
code string 45876 A short code or long code used in the message.  
deliveryStatus string Delivered The delivery status of the SMS (for example, sent, failed, delivered).  
description string <Text> A description of the published event to allow Acoustic Exchange users to understand the event context.  
eventId string 12345 Unique ID to identify the type of event and enable lookup in the system.  
eventName string Interacted SMS Short name for the published event. Yes
locationCountry string +1 The international dialing country code for the country in which the promotion is taking
place.
 
messageBody string <Text> Complete SMS message.  
messageType string Autoresponder The type of SMS message.  
programId string P1 The ID of the program.  
programName string Program 1 The name of the program.  
programType string Type 1 The program type.  
statusCode string <value> The delivery status code.  
Source string <value> List import source.  
Tags string <Text> The tags used in the program.  

Interaction with an SMS program

Information that describes the interaction between a mobile user and an SMS
program.

Event code: interactedSMS

Event attributes

Attribute Name Data Type Example Description Required
campaignName string Spring Campaign The promotional campaign name.  
carrierNetwork string NetworkMobile The carrier network.  
code string 45876 A short code or long code used in the message.  
description string <Text> Description of the published event to allow users to understand the event context.  
eventId string 12345 Unique ID to identify the type of event and enable lookup in the system.  
eventName string Interacted SMS Short name for the published event. Yes
locationCountry string +1 The international dialing country code for the country in which the promotion is taking
place.
 
messageBody string <Text> Complete SMS message.  
messageType string Autoresponder The type of SMS message.  
programId string P1 The ID of the program.  
programName string Program 1 The name of the program.  
programType string Type 1 The program type.  
setConsent string Opted-in Customer consent for Opted-in or Opted-out.  
Source string <value> List import source.  
Tags string <Text> The tags used in the program.  

Interaction with a multi-step SMS program

Information that describes the interaction between a mobile user and a multi-step SMS
program.

Event code: multiStepSMS

Event attributes

Attribute Name Data Type Example Description Required
campaignName string Spring Campaign The campaign name.  
carrierNetwork string NetworkMobile The carrier network.  
code string 45876 A short code or long code used in the message.  
deliveryStatus string Delivered The delivery status of the SMS (for example, sent, failed, delivered).  
description string <Text> A description of the published event to allow users to understand the event
context.
 
eventId string 12345 Unique ID to identify the type of event and enable lookup in the system.  
eventName string Interacted SMS Short name for the published event. Yes
locationCountry string +1 The international dialing country code for the country in which the promotion is taking
place.
 
messageBody string <Text> Complete SMS message.  
messageType string Autoresponder The type of SMS message.  
programId string P1 The ID of the program.  
programName string Program 1 The name of the program.  
programType string Type 1 The program type.  
statusCode string <value> The delivery status code.  
Source string <value> List import source.  
stepName string Step 1 The name of the inbound or outbound step.  
Tags string <Text> The tags used in the program.  

Clicked on link in SMS message

Information that describes a message recipient selecting a link in an SMS.

Event code: smsClick

Event attributes

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