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Help your company grab hold of their marketing data using the IBM Universal Behavior Exchange.

Easily connect your marketing technology platforms, understand cross-channel behaviors and personalize engagement.

What is Universal Behavior Exchange?

The UBX ecosystem enables marketers with near real-time customer insights, engagement and the ability to orchestrate automated, personalized marketing strategies across channels in a more unified way. Help your company integrate with UBX today.

  • UBX Platform

    Easily connect your marketing technology platforms