Marketing
The new era of marketing begins now.
Marketing Offerings
Illuminating new insights from data that others can’t even see helps every campaign become stronger and more successful. For all your customers. Across every channel.
Watson Customer Experience Analytics
Make adjustments along the customer journey to improve engagement and satisfaction.
Universal Behavior Exchange
Easily connect your marketing technology platforms, and cross-channel behaviors.
Watson Content Hub
Create, manage, and deliver engaging messages and present an iconic brand experience.
Watson Marketing Insights
Identify target audiences and generate critical customer insights to prioritize action.
Watson Campaign Automation
Quickly design and automate consistent cross-channel experiences.