Phaedra Boinodiris
Phaedra Boinodiris knows the serious games space. She founded, creating one of the largest women’s gaming portals on the Internet, attracting more than 500,000 unique visitors per month. Women in Games International recognized Phaedra as one of the top 100 women in the gaming industry. So it’s no wonder IBM’s Sandy Carter wanted to recruit Phaedra to the IBM team. Almost a decade later, games are more complex than ever, and the intersection with cognitive computing opens up new opportunities for innovation and problem solving even in the most unlikely of places. Phaedra explains.

“If you think about the nature of games, it centers around play. It centers around having a safe place to fail, a place that engages you to experiment, to try new things, put on new hats, try different roles, envision the world in a different way. The main focus of games is really motivational design – how do you engage people. (So now) we’re creating a game development ecosystem on Bluemix.”


Check out the video interview below as Phaedra joins developerWorks’ Scott Laningham to talk about trends, IBM ‘s involvement in the serious game space, and an amazing group of at-risk high school students who are using Minecraft and Watson to solve complex medical problems.

Learn more about Phaedra Boinodiris



Join The Discussion

Your email address will not be published. Required fields are marked *