The Digital Business Group internship is designed to give high school and pre-college students the opportunity to develop the skills, experiences, and networks that are critical to launching a career in the STEM field. For the first two weeks, we were held responsible for designing, building and testing a variety of projects that support IBM’s cloud and cognitive developer outreach activities in the U.S. A total of 7 different projects were given to us which includes: IBM Code Social Outreach, IBM Code Video Marketing Project, IBM Code Blog, IBM Code Influencer Identification, IBM Code Content, IBM Code Local Language, and IBM Code Newsletter Development. We focused on Social Outreach and Video Marketing mostly for these first two weeks as well.
Spotswood’s IBM Intern Experience
The main objective of social outreach was to create a social campaign for IBM Code. Based on the topic hub I was assigned to, for me it was Artificial Intelligence, Python, and Mobile. I had to promote various code patterns, tutorials/articles, events, and other various assets I feel will benefit followers on IBM’s developerWorks twitter’s page. (I develop two to three tweets per day) At the end of the internship, I hope to gain more knowledge of various topic hubs, learn how to use social planners, learn how to check metrics for social assets, gain knowledge of customer experience management platforms such as Sprinklr, and better understand of how to use social media for business versus personal usage.
Lastly, the video marketing project’s main purpose is to show that video can be effective tool for convincing people to perform a desired action. Ultimately, I will create a thirty second video to promote an item in your hub and test its effectiveness at convincing viewers. These first two weeks, I gathered information to support my script and justify what I will include in my script. I am still in the process, however, of developing a thirty second script (which includes both narration/voice over as well as visual elements) and working with Camtasia (a movie or video editing software) which will provide and place production elements where necessary to create the final video. The overall outcome that I seek to obtain at the end of the internship and this project is to learn the basics of visual storytelling to generate interest in a topic, learn how to craft a call to action without sounding like a “commercial,” gain some experience in the basics of video production, and learn how to compare KPIs of my video against a baseline performance.
Other than learning and completing the projects, there were several other activities that I participated in such as the electronic rug team building activity which required team memory and unity. The exercise involved memorizing a certain pathway of squares to step on to get to the other side. The electronic rug triggered if the wrong gray square was stepped on causing the team to start over again. The activity was interesting and challenging as it required me to interact with people I had just met in ways I had never done before. The first two weeks, in conclusion, was a lot of setting up devices and software that would be used, starting on projects, and participating in team activities with other fellow interns. The upcoming weeks will be even busier increasing my and I am sure other interns’ desire to participate in STEM fields.
Jack’s IBM Intern Experience
Most people would think that IBM is a big and terrifying computer company and the employees are rude and unwelcoming but it is not like that at all. On my first day, I was a little nervous and accidentally went to the wrong office. Instead of people being mean because it was early in the morning, they helped me the best they could. Once I got to the right place, my boss helped me to get my IBM badge and everyone was very welcoming as we took a little tour and got our work computers.
Afterwards, we had lunch and as I looked around I saw camaraderie as people were talking, laughing and having a great time with each other. I knew right then that I was going to like it. Even my intern colleagues were nice and we had a lot of fun talking and setting up our computers for the many days that would follow.
On the second day, after getting computers working. We got to see Congressman David Price which was a great experience. There were many people asking questions and we were all very curious about what he had to say. We had a little team building activity that included an electronic rug. The goal of this activity was to get across the rug without miss stepping and touching a wrong spot. However, the hard part was using non-verbal communication to get across the rug. It was a very effective activity and I got to know my fellow interns much better. In the afternoon, we were all assigned three technology areas that we are supposed to use for our project. So we all researched our topics so we knew what we were talking about. My three topics were Blockchain, Node.js and Cloud.
On the third day we were assigned our first project. It is a daily project that require us to use the developerWorks website to find articles about three topics. Then we must create tweets that attract people to the website and IBM. Later we also had a meeting with all the interns in my section at IBM. It was an amazing experience to see all the interns we will be working with and was great. Being at IBM has been a great experience and I don’t want to leave.
Aathira’s IBM Intern Experience
Hi! My name is Aathira Balu and I am a current high school intern for IBM’s Digital Business Group for the summer of 2018. I am a rising senior at Apex High School in the RTP area, and within my school, I am part of a program called the Academy of Information Technology (AOIT) that I was selected into and have been a part of since my freshman year. As a part of this program, we are required to complete an internship during the summer after our junior year! So, our AOIT director sent us emails as soon as a new internship arrived and if we wanted to, we could apply. IBM’s Digital Business Group (DBG) internship was one of the first ones I applied to and I got in! I am very excited to be a part of this experience so far, along with all the other interns in New York and San Francisco!
One of the first things that I learned was how everyone is at a first name basis at IBM. This made me feel very welcoming and comfortable when stepping foot into this company. Everyone is extremely kind and helpful and it was hard to be clueless on my very first day working. Additionally, the attire at IBM is business casual. Initially I thought I would have to wear formal clothing every single day of the internship, but t-shirts and flip-flops are allowed! Everyone I have met has treated me like an adult, which shows that they know we are capable of having important responsibilities. It is so great to be able to receive real-life work experience as it gives me a taste of how working at IBM will be like if I ever get to in future years to come!
Follow us over the next two months and learn more about what an internship at IBM is all about. We may be over 100 years old as a company but as you can tell, we’re a very active and young, one hundred years old!