The Digital Business Group internship is designed to give high school/pre-college students the opportunity to develop the skills, experiences, and networks that are critical to launching a career in the STEM field. For the first two weeks, We were held responsible for designing, building and testing a variety of projects that support IBM’s cloud and cognitive developer outreach activities in the U.S. A total of 7 different projects were given to us which includes: IBM Code Social Outreach, IBM Code Video Marketing Project, IBM Code Blog, IBM Code Influencer Identification, IBM Code Content, IBM Code Local Language, and IBM Code Newsletter Development. We focused on Social Outreach and Video Marketing mostly for these first two weeks as well.

Spotswood’s RTP Summer Intern Experience

The interns began to create marketing plans for another newsletter with our project lead Virginie, this week. Before you can jump right in with creating your plan, it’s important to have a solid understanding of what exactly it is. Typically included as an expanded piece of your overall business plan, a marketing plan is just what it sounds like: a document that details everything you need to know in order to successfully promote your business (in this case the newsletter). There are seven steps in order to create this marketing plan:

Step 1: Know Your Business – You need to do this exact same thing when working on your business plan, so this first step shouldn’t be too difficult. After all, nobody knows your business quite like you do.

Step 2: Determine Target Market – In this portion of your marketing plan, you should list anything and everything you know about your ideal customer. This includes basic demographic information, such as gender and age. But you should also dig deeper into their behaviors and decisions.

Step 3: Analyze Competitors – Taking a magnifying glass to your competitors can be disheartening—particularly if they’re really thriving. But it’s an important step to not only gather all of the information you need, but also to demonstrate to any potential investors that you’re aware of your competition and prepared to tackle that challenge head on.

Step 4: Set Goals – Depending on your current situation and ambitions, goals can range from lofty and grandiose (such as doubling sales or increasing market share) to smaller, more bite-sized ambitions (like getting 100 new Instagram followers on your brand’s account or starting a blog for your business).

Step 5: Outline Strategies – This allows you to see exactly what needs to get done in order to push yourself toward that accomplishment. It’s also a great way to get a handle on whether or not this goal seems realistic or if needs a little adjusting. You want your goals to be motivating and far reaching, but not so difficult that they’re just discouraging.

Step 6: Set a Budget – Stay focused strictly on marketing related activities. How much do you plan to spend on marketing and promotion throughout the next year, and how much will the action items you listed above cost you? Most importantly, where will this money come from?

Step 7: Get to Work! – There you have it! These are the steps you need in order to create a marketing plan for your business — you just need to put them all together



Jack’s RTP Summer Intern Experience

Throughout our internship we have had to work on many different projects and we had to present them in RTP Presentation Day. It was a very nerve-racking experience because public speaking is not my strong suit. I was looking over my part of the presentation many times to prepare myself. There were many interns at this event and they were all college interns. This put more pressure on Aathira, Spotswood and I to do our very best to impress them. We were far down the line and after a few run-throughs in my head I was ready.

During our presentation we talked about the three projects that we worked on the most and those were the marketing and blogging, social outreach, and WCA newsletter. I was responsible for the M&B part and I explained that it was a place where we talked about our experience and encouraged others to join this great summer intern experience. Even though I was still nervous throughout the presentation, I was able to get through it.

IBM RTP Summer interns, Class of 2018
IBM RTP Summer interns, Class of 2018

 Afterward we had a little time where people could walk around and see our posters and ask questions. Many people instead came up and congratulated us on our presentation and asked how we got the internship in the first place in which we  then explained how we got it. This was a great overall feeling and I would love to do it again!


Aathira’s RTP Summer Intern Experience

We are having so much fun! Over the past 2 weeks, all of us have been preparing really hard for the RTP Intern Presentation Day! We had to create a PowerPoint presentation on what we have been doing in IBM so far, our experiences, and a little about who we are as well! Personally, I was super excited as presenting has become one of my favorite things to do! We also had to create individualized posters about our technologies and projects as at the end of the presentations, there would be time for everyone to walk around and network with other interns and employees!

The presentation happened on August 1st and it was a great success! We were the only group with high school interns, which really surprised everyone watching us. We threw in some jokes here and there and we really had such a great time getting to share our experiences with everyone in the room. We got so many compliments from college interns and employees about how lucky we were to have such an opportunity and I even got to meet a manager who has a daughter in AOIT herself! Overall, I had so much fun getting artsy with my poster and presenting myself to everyone!

Each of us interns also took part in mock interviews with an IBM employee named Lexi who is in New York! She was super nice and she asked us a lot about what we see doing in our future years to come, how our internship experience was so far, how our RTP intern presentation went, etc. I personally think this was a great way to practice our interview skills as they will definitely come in handy when we start applying for jobs after college! She will soon be contacting us with the tips that she has about the interview experience as a whole and what we can do to make it even better!

Spotswood, Aathira and Jack after their RTP Summer Intern presentation
Spotswood, Aathira and Jack after their RTP Summer Intern presentation

We only have about two weeks left for our internship and I’m so sad! I wish I could stay here longer because it has been incredible to be able to spend time with such amazing people and I’ve learned so much! I will definitely be using everything I’ve learned about the workforce when I hopefully get hired for an amazing company like IBM!


The RTP Summer Intern Experience Blog

  1. The RTP Summer Intern Experience Blog, Welcome to IBM!
  2. The RTP Summer Intern Experience Blog: Ramping Up Our Work
  3. The RTP Summer Intern Experience Blog: The Land of Projects
  4. The RTP Summer Intern Experience Blog: Executives, Emails and the Electronic Rug
  5. The RTP Summer Intern Experience Blog: Influencing and Building Strong Foundations
  6. The RTP Summer Intern Experience Blog: Video and Digital Outreach for Developers
  7. The RTP Summer Intern Experience Blog: Learning to be our best with resumes and collaboration
  8. The RTP Summer Intern Experience Blog: Influencing the Influencers
  9. The RTP Summer Intern Experience Blog: RTP Presentations and Marketing Automation

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