Introduction to the RTP Summer Intern Program

The Digital Business Group internship is designed to give high school/pre-college students the opportunity to develop the skills, experiences, and networks that are critical to launching a career in the STEM field. For the first two weeks, we were held responsible for designing, building and testing a variety of projects that support IBM’s cloud and cognitive developer outreach activities in the U.S. A total of 7 different projects were given to us which includes: IBM Code Social Outreach, IBM Code Video Marketing Project, IBM Code Blog, IBM Code Influencer Identification, IBM Code Content, IBM Code Local Language, and IBM Code Newsletter Development. We focused on Social Outreach and Video Marketing mostly for these first two weeks as well.

Spotswood’s RTP Summer Intern Experience

The third week of the internship was much more work-filled and busier than the previous two weeks, although it was not overwhelming in any case. Besides the Social Outreach project and Video Marketing Project, the RTP summer intern group was introduced to more of the 7 projects that we would eventually altogether work on. The projects we were introduced to include: IBM Code Blog and IBM Code Content. Moreover, we all began to identify some of the influencers across subject areas and technologies that we were assigned to.

In particular, I focused mostly on the IBM Code Blog than the other projects. I along with my student intern team will have two primary goals. We will blog ongoing activities and updates around the IBM summer intern program. We will also blog once or twice on local technical resources in the RTP area. My project scope is to access and learn basics of WordPress publishing on blog, improve writing and blogging skills, influencing an audience, and learn about content acquisition and content marketing with the tech industry. Hopefully, I will be able to identify, engage, and interview one or two local RDU IBM developers for a blog post. The outcome I hope to gain is that I will get hands-on skills for WordPress, learn the basics of content marketing and promotion, and expand my relationship into broader IBM technical teams (learning how to proactively identify, engage, and persuade SMEs to create content).

Secondly, I focused on IBM Code content when I was done drafting my blogs for the other project. My job will be to browse and navigate in the newly revamped “technology hubs” and record any obvious glitches, like missing images, broken links, missing tags, or strange headings. This project will fit into small slices of time between other projects. I can browse the hubs and check reader comments whenever I have a spare couple of minutes or hours. My goal is to learn the components of an effective website for software developers.

Finally, the activity I worked on the side was the IBM Code Influencer Identification project. I will continually be working with the interns to help identify influencers outside of IBM for two purposes. My project scope is to identify influencers across subject areas and categorize them in a spreadsheet. I will also create an outreach plan to engage with influencers. My goal is to help the IBM Code team gain insight into the influencers across subject areas as potential content contributors for IBM Code with justification for why they would be a good person to pursue as contributor. The outcome I hope to reach is to gain a better understanding of the role that influencers can and should play within a brand setting, to introduce them to influencer relations, and to give them the opportunity to bring in influences as contributors to the IBM site.

Jack’s RTP Summer Intern Experience

On the fourth day, we were getting into most of the projects. They consisted of newsletters, blogging and my favorite, videos. With the video project we must create a 30-120 second video that attracts developers to the code pattern we choose and the IBM Code website in general. To do this we first had to research a code pattern that we want to use and then verify it with our project lead, Calvin. Then we must provide a synopsis of what the code pattern is about and why developers would be interested. Afterwards we must create a script that is the basis of our video. Finally, we create and edit the video, then we must tweet it out and see how it does. When we first got the project, it seemed like a lot but now it doesn’t seem bad at all.


The last day was relaxing, we worked on researching our three topics and had a very nice time talking with the other interns. We had a meeting with Ashley who talked about the two main websites of IBM: developerWorks and IBM Code. These two websites give people articles and tutorials on many different technologies including our three topics. Using these websites, we get our articles for our tweets. Working at IBM is lot hard work but if you have the drive, there is nothing you can’t achieve.

Aathira’s RTP Summer Intern Experience

Right now, we are really getting into each of our projects for the summer! Currently, I have been thoroughly researching the three technologies that I have been assigned and am trying to learn as much as possible! This is very important as the more we know, the more we can include into our projects. Recently, we have been recently introduced to our video marketing project, where we have to pick a code pattern that we would like to study about, and create a 30-120 second marketing video about that code pattern. I have successfully installed Camtasia, a video editing application, and once I have finished my research and written my video script, I will be able to start working with Camtasia!

We have also been introduced to our newsletter project, which I am really excited about! We started off by installing Oxygen, which is what we use to write the content for our newsletters. We learned how to open an xml file and make it html to be able to preview it on the internet! There are newsletters for almost every section of IBM and I took the time to look through some of the newsletters IBM has created to understand how they format and word their newsletters. Soon, we will be working with the editorial team to help them curate their content for their newsletters and eventually, we will be able to create our very own! This project is also very exciting to me!

On our fourth day, NC State STEM high school students came to visit IBM! We were invited to come and talk to the students about how it is like being an intern and what are responsibilities are for the summer. It was really fun getting to know the different students. Additionally, we got to take a long walk with them to the data center and learned how a data center is run and why it is important. This was a really fun experience altogether!


The RTP Summer Intern Experience Blog

  1. The RTP Summer Intern Experience Blog, Welcome to IBM!
  2. The RTP Summer Intern Experience Blog: Ramping Up Our Work
  3. The RTP Summer Intern Experience Blog: The Land of Projects
  4. The RTP Summer Intern Experience Blog: Executives, Emails and the Electronic Rug
  5. The RTP Summer Intern Experience Blog: Influencing and Building Strong Foundations

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