CES IBM Theater located at The Venetian, Level 2, Veronese Suite 2405.

Activating Watson: The Weather Company Case Study

Thursday, January 5, 2017, 9:15am – 10:00am
It’s been just under a year since IBM acquired The Weather Company. In that short time, IBM’s largest consumer brand has become an incubator for accelerating the power of Watson, making cognitive foundational piece of its consumer go to market strategy. Learn how TWC is activating a strategic framework called “dynamic assembly” both to integrate Watson into its consumer product strategy to drive deeper engagement, and to create the world’s first ever cognitive ad that is already changing the media landscape.

CES SuperSession

Soledad O’Brien, world renowned journalist, leads a conversation on the importance of diversity in STEM fields. Panelists include talent from the film who share the extraordinary accomplishments of the characters and why it is important to tell their stories.
Friday, January 6th, 11:30 AM – 12:30 PM Las Vegas Convention Center Room N257 Not at CES? Join us via livestream at IBM.com/HiddenFigures starting on Friday, January 6th, at 11:30am PST