White paper regarding the business applications of big data as well as IBM’s Big Data offering. Note: This paper assumes some familiarity with big data.

“Big Data” is one of the key buzzwords for 2012; and for good reason. Thanks to our increasingly instrumented and interconnected world, the data flows generated by today’s devices and sensors can provide significant insight into customer interactions, manufacturing facilities, railway infrastructures, and so much more. Or they would, if we were about to capture, store, search, analyze, and visualize this massive amount of high-velocity information in an efficient, timely and meaningful manner.

PDF: https://www.ibm.com/developerworks/community/wikis/form/anonymous/api/wiki/77eb08fb-0fa9-4195-bad9-a905a1b2d461/page/8051ab37-10c0-41ca-92ae-888ad7cda61e/attachment/e140b047-a925-443a-b677-73c24a938574/media/branham%20group%202012-06%20maximizing%20the%20value%20provided%20by%20a%20big%20data%20platform.pdf

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