Curious about how you can provide SQL programmers with the ability to query non-traditional data formats stored in Hadoop? ¬†This short video (< 5 minutes) introduces you to serializers and deserializers (SerDes), a popular Hive mechanism. ¬†You’ll learn what a SerDe is and explore a simple example involving the use of a JSON SerDe.

Presented by IBM’s Cynthia Saracco, this video is part of the open Data-X project curated by Ikhlaq Sidhu, Chief Scientist and Founding Director, Sutardja Center, UC Berkeley and Roberto V. Zicari, Frankfurt Big Data Lab, Goethe University, Frankfurt and Visiting Scholar, UC Berkeley. Additional Data-X materials are available through

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