Look around, and you see people are using Infrastructure as service, mostly. The reasons are usually based on a feeling. A feeling of having full control over their solution, or a feeling of ease of management. But in the bargain, the company stops innovating.
What is the solution?
The solution lies in using cloud services. Adopt them, and you will see:
Differentiate yourself from Competition, You have choice of algorithms (API) to choose from. Customize and extend them with your current solutions.
Nowadays Most of the solutions are built using micro-services architecture, you have flexibility in terms of using those services as per requirement, that’s how you get flexibility in usage of Cloud based API’s. That’s how you Plug and Play APIs.
And end of the day, you have quick GTM, and disrupt the economy using differentiating solutions.
With so many obvious differences, why people still are afraid to adopt….?
Now a day’s lot of domains like Financial, Banking, Healthcare, Telecom, and Travel are using On-premise solution. The reason for sticking to it mostly lies in critical data, private data, or sometimes due to some NDA’s with customers, regulatory, IP, etc.
Let’s say, you are keeping all these things intact and still want to add value to your business, Start using some Cloud Services.
Let’s see how you can do that.
Scenario 1: Imagine, you are designing a web site for a bank. Your task is to engage your customer, i.e. Banking Customer. Customer visits the Web Site and you want to engage him. In a real life situation, when the customer is walking in, what the bank would do? Greet the customer first, right. Then you start chatting with him to know his needs, and then we move ahead.
For achieving the same over web, you can engage customer using Chat. However, some see chat as a problem statement. But, there are lot of solutions available, to choose from. All you have to do is compare, and choose.
Comparisons before finalising the solution
Here, we can pose the following for finalising the solution:
Is your chat solution throws more of static content. Ask people lot of inputs, which they may/may not share. Customers might leave chat at that point of time. All you need is keep customer engaged.
Is integrating this solution to your current application is easier? Mostly these are sold as products. Here services model will help you to keep your solutions, more flexible.
Will these add more problems to you operations or will it ease out? Going to add trouble? I mean lot of things are intangible while you are chatting, Hence need to choose right Platform.
So what you can start with!! Areas where you should start evaluating these services, would be Non-Critical Business Areas, may be in-house operations, handling queries within enterprises.
Without trying to hard sale, do explore IBM Watson Conversation Service and Rank and retrieve service to develop your solution. We know, we are the best.
After using Cloud Services,
Scenario2: The same Bank has now announced some new product or some important change in the existing product. You may a have positive or a negative feedback to this change, and god forbid, if its negative, you may want to address issues quickly, rather than to stare at a declining figures of customers.
So, you need feedback, and you need it FAST. How do you gather them? You can either take feedback from customers through ATM usage as open text / or per-defined text, or wait for mails sent by ) People using net banking, or Use social media sites to let them express it directly through Twitter, Blogs, etc
Now here, your desire to understand sentiments of customers remains unaltered. You can just use services to understand the sentiment expressed on any of the above media.
Again there are few Cloud services which would do that. Just be sure that your solution gives you Contextual Sentiments, not just keywords. Check how much amount of text is required to understand sentiments. Again, trust the leaders! IBM Watson Tone Analyzer is solution to all such woes in developing your solution.
You can interpolate the above on many scenarios which might not need the critical data, private data, regulatory data, etc. All you need is to get started using Cloud API’s. So, what are you waiting for! Develop with the spirit of innovation!