Please walk us through your entrepreneurial journey and background before you started? Any interesting stories?

Tagalys was a pivot from a B2C fashion discover product we built in 2013. MAU or Monthly Active Users was key metric in our platform, hence we had to ensure the products we showcased to each user on our platform matched their shopping persona. That was how the product was conceptualized. When we got feedback from users on how this was not available at most online retailers, did we start thinking of a pivot.

About founding team

Palani and I have been working together for about 4 years. Our backgrounds and interest, complement each other as work on everything but programming and he works 95% on programming, with the remaining to challenge my business decisions. He was my vendor in 2012 and requested to join me later when we decided to build the fashion discovery product.

Tell us little about your product/ platform

Tagalys is a configurable eCommerce personalization engine that dynamically changes products displayed to individual visitor(s) across channels like your category pages, Search Results pages, Recommendations etc., based on shopping personas, to improve visitor engagement and revenues.

Tell us about your customer traction

We have been growing at around 20% every month and work with customers across verticals like Fashion, Jewelry, Food, Building Materials etc., A few of our customers are VelvetCase, Kaaryah, Place of Origin etc., We also have international clients via our service partners Happiest Minds and in talks with a few more leading Service Companies to aid us with international expansion.

How has been your association with IBM Global Entrepreneur? How important do you think IBM Global Entrepreneur is to help and improve the ecosystem?

“IBM GEP is a pillar of showcasing established B2B startups In India. The program has been very helpful in helping startups gain exposure and also helping enterprises trust start-ups. I have not come across any other B2B program that has tremendously helped the B2B startups in India.”

What’s your take on the IBM Cloud? How is it helping your start-up grow?

We moved to SOFTLAYER for the following reasons High Availability, Scalability, Reliability and Total Cost of Ownership. We rely on the cloud solely for our distribution, hence working with a trusted partner was key to help us focus on innovation and not worry on the basics but essential need of global distribution.

What is your road ahead for your start-up?

We are working on increasing our traction by launching a lite version of the product to help us scale faster and address the SMB market.