You can use IBM App Connect to pass key data between Google Analytics and other apps â€“ automatically, in real time.
You can use App Connect with Google Analytics by configuration and data mapping without a need for coding, and can achieve a return on your investment in minutes/hours, not days/months.
This guide is to show you how…
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About Google Analytics
Google Analytics is a free web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.
A typical business scenario
Say youâ€™re in charge of marketing for a new online clothing store. Business is booming and more customers are finding your site every day. You want your business to have that personal touch, so you want to keep in contact with your customers. Youâ€™re using Google Analytics to monitor activity on the clothing store’s website and to see which product lines are receiving the most traffic. Google Analytics powerful features mean that you can offer help, and tempt customers with enticing offers by reacting to the activity you see in the web site data dashboard.
You also have some initiatives to drum up more custom. Youâ€™ve organized some fashion shows through a ticketing app, and youâ€™ve created an online questionnaire in a form-building app to find out what prospective customers want. Happily, lots of people are signing up for the fashion shows, and completing your questionnaire. You also want to target customers in real time so that they are aware of the most popular lines and which items might sell out soon.
How App Connect can help
When the top 10 most active pages are displayed in the web site data dashboard you could automatically send out an email campaign from MailChimp notifying customers of the most popular products. You could advise your customers that these items may sell quickly so they need to act now if they don’t want to miss out. You could also connect it to your CRM to check stock levels ensuring you have enough stock to meet demands or to order in more if stock levels are low. App Connect automates the sharing of this valuable data across these different apps and as a result maximizes your marketing campaigns.
What should I consider first?
Before you use App Connect Designer with Google Analytics, consider the following information.
- Ensure you have enabled Analytics on your Google account. To sign up for Google Analytics, see Google Analytics Sign Up.
- Once you have enabled Google Analytics, ensure you have your Google Analytics account ID handy. You’ll need this ID to configure flows. To get your account ID, in the Google Analytics web UI, go to Admin > Account > Account Settings.