You can use IBM App Connect to pass key data between Marketo and other apps – automatically, in real time.
You can use App Connect to connect Marketo to your apps by mapping data graphically – without the need for coding – meaning that you can achieve a return on your investment in minutes or hours, not days or months.
This guide is to show you how…
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Marketo provides a cloud-based marketing platform that helps you to engage with your customers and prospects. Whether you’re looking to convert a new Salesforce lead to a Marketo lead, or add a Marketo lead to a MailChimp list, we’ve got it covered. It’s easy to build flows in IBM App Connect that update apps automatically, freeing up your time for the work that’s important to you.
A typical business scenario
You’re a busy marketer with a lot on your plate. You want to make sure that you’re getting the right information to your customers at the right time. For that, you need to understand your customers and their needs. So you’re using Marketo as your marketing platform. Marketo helps you to understand your customers, to personalize email communications, and to use multi-channel content and social media effectively to engage your users.
To make the most of Marketo’s powerful features, you want to make sure that it has access to all your valuable customer information, like contacts from your sales apps, attendees at events, and completed questionnaires. But you don’t have the time to transfer all this information manually.
You also want to make sure that your sales team is always up to date with the valuable customer information in Marketo, so that your sales team have the latest information to focus on revenue-generating leads. For this, you want your Marketo information to automatically sync to Salesforce (or another CRM) and perhaps to be additionally enhanced by selective logic or cognitive actions.
How App Connect can help
Connect App Connect to your apps, and let it pass the key information to Marketo automatically. So no more time wasted manually transferring your new contacts to your marketing app. Similarly, you might want to use that precious information in Marketo to update other apps like Salesforce. When you get a new lead in Marketo, you might want to add it to a mailing list, or send a message, or create a task in a project management app. Instead of spending time adding this information by hand, let App Connect update your apps automatically in real time, and perhaps additionally enhance updates by selective logic or cognitive actions. App Connect automates the sharing of this valuable data across these different apps.
What should I consider first?
Before you can use App Connect Designer with Marketo, consider the following information.
- In App Connect Designer, you need to define an account to connect App Connect to your Marketo System of Record/Enterprise Application. That account allows App Connect to perform actions in Marketo.
- If you want Marketo to trigger flows in App Connect, you also need to configure and activate a Webhook in Marketo, with the Callback URL provided by App Connect.
When I add a new lead in Marketo, a lead is updated or created in Salesforce
Learn how easy it is to use App Connect to connect Marketo to Salesforce so that every time a new lead is added in Marketo, a lead record with the same information is automatically updated or created in Salesforce.