Yesterday, we deployed an important change to our iOS push notification APIs. We now support a 2k bytes payload for iOS, making it possible for our customers to send much more data to the device through every push notification.
We are always working to make our mobile application push notification technology available through other IBM products. To that end, we have just released the support for push notifications as part of Worklight 6.2.
With this release, Worklight developers can now easily swap out Worklight’s basic push notification capability, and start leveraging IBM Mobile Customer Engagement’s much more feature rich push notification technology. The release is available in form of a Worklight plugin, that can be integrated in any iOS or Android Worklight hybrid app with just a click of a few buttons.
Yesterday, I wrote a tutorial titled Building a real-time marketing application with Node.js and IBM Mobile Web Push and in the article I walk you through how to create and deploy an application using NodeJS that displays the content from IBM Mobile Web Push campaign manager. The steps take you through how you can write a generic web page that receives events from the IBM Mobile Web Push server and then displays that content as you’d like, in the place you designate in the campaign manager.
IBM’s acquisition of Xtify is a great addition to the Enterprise Marketing Management portfolio. This brings exciting changes for Xtify, including a new name for their web push application, Reactor. Reactor is now called IBM Mobile Web Push, and continues to be the easiest way to send mobile push notifications to your visitors without databases or programming while being completely customizable. For more information about this product, view our documentation or the other blog posts to give you insight on how this product can work for you.
There are a variety of use cases that IBM Mobile Web Push will satisfy, especially true when you want to convert your anonymous web visitors into registered members. This is a particularly important problem to solve for content sites that depend on these conversions for highly targeted demographic-based advertising and to support retention/growth of your member base.