Buy object storage capacity your way.

IBM introduces a flexible procurement method that aligns your object or unstructured data capacity costs to your business initiatives.

Unstructured or object data creation continues at an explosive and accelerating rate and does not appear to be slowing down. Customers are looking to their trusted IT partners to help them deal with this onslaught of data and the storage demand it drives. Unstructured or object-native workloads also tend to be more volatile and explosive, typically exhibiting much higher and less predictable growth rates, which often results in a common set of questions…
• How can I better align my capacity consumption and associated costs with my ever-changing business needs?
• How can I optimize my annual IT spend under constant pressure to reduce costs and improve capacity planning?
• How do I gain control over growing storage capacity demand without breaking the bank?

Although progress has been made with flash, object storage and cloud technologies, business leaders continue to struggle with storage procurement. The IBM Storage Utility Offering answers the questions above, defining a new way to align business initiatives with your unstructured data capacity procurement, while also mitigating risk and taking some of the guesswork from capacity planning. In short, with IBM’s Storage Utility Offering you can convert your capital expense (CAPEX) for storage into operational expense (OPEX).
In many ways, the storage procurement process remains stuck in the 90’s, and is too often a painful, time-consuming experience:

1. Calculate current capacity needs and extrapolate growth out 12 months.
2. Develop an RFQ, RFP or other torturous procurement vehicle.
3. Invite the vendors you know (and probably some you don’t…) to pitch their solution(s).
4. Inevitably find out that your needs are much more expensive than you thought.
5. Six months later, you are reviewing responses and thinking POC.
6. You then realize your needs have changed and plans are no longer valid.
7. Nine months later you have your new capacity and hope you won’t repeat it all over again next year (which is now only three months away!).

IBM Cloud Object Storage, the leading solution in unstructured data management, significantly reduces client storage costs at petabyte scale while providing carrier-grade security, high reliability, and simplified storage management. In fact, in Gartner’s recent Critical Capabilities for Object Storage, IBM Cloud Object Storage scored highest overall for the object storage use cases. This year IBM actually scored the highest in every use case.

Customers with massive unstructured or archive storage challenges are seeking a simple, flexible, scalable solution that is also cost effective and easy to procure. IBM Cloud Object Storage and the IBM Storage Utility Offering now provide a new approach to meet these procurement and business needs.

IBM’s Storage Utility Offering shines a new light on the storage refresh cycle for clients of all sizes in all industries, adding unstructured data as a new capability with IBM Cloud Object Storage. The entire 3-year projected capacity is delivered on day one (additional contracted timeframes are available to meet individual business needs), ready for rapid on-demand deployment, so your business and IT staff can react instantly as business needs grow or shift. The benefit is that you only pay for what you use inclusive of the storage, infrastructure and array software. It is all architected to keep your enterprise delivering against your evolving business goals.

What differentiates IBM’s Storage Utility Offering from the rest? IBM offers a dedicated solution designed specifically for unstructured data in our IBM Cloud Object Storage family. And unlike the competition, we differentiate our solution from the rest through thoughtful, forward-looking execution.

The IBM Storage Utility Offering for IBM Cloud Object Storage deploys the entire contracted solution capacity on day one. Most vendors prefer to pass risk on to the customer, delivering just enough capacity to meet initial needs, plus a small buffer. This buffer attempts to keep your unstructured data capacity just slightly ahead of your needs, however as we all know, unstructured data’s growth is much more volatile than typical application data. As the buffer fills, technicians are sent to disruptively add incremental capacity (often separate and isolated from your initial storage pool) to true-up or add-on, trying to stay just ahead of your needs. This unfortunately often leads to a rebalancing, rebuilding and a slowing down of the infrastructure that supports your unstructured data.

The idea of a buffer is good for vendor risk and profits. But this approach also leads to potential disruption and reduction in performance for your business.

Randy Kerns, Senior Strategist and Analyst at Evaluator Group notes, “The IBM Storage Utility Offering now includes IBM Cloud Object Storage family, opening up pay as you go storage for customers with very large unstructured data needs. A key IBM differentiator is that IBM delivers 3-5 yrs of capacity growth as needed on day 1 so the customer can focus on their business and not procurement cycles or deal with vendors updating pay for use storage buffers.”

• You only pay for what you use
• Additional capacities are available on-demand by easily provisioning what you need, when you need it
• No need for a technician to disrupt your data center or your business to add buffer capacity
• Eliminate the cumbersome procurement cycle when adding new capacity within the contract period
• Move high upfront costs to predictable quarterly charges aligned directly with business needs and unstructured data growth.

IBM is now adding IBM Cloud Object Storage solutions to the extensive family of IBM storage solutions already available through the Storage Utility Offering: IBM FlashSystem A9000/A9000R, FlashSystem 900, IBM Storwize family, and VersaStack solutions.

To get started, contact your local IBM representative or IBM Business Partner, who will work with you to define your unstructured data needs while building a plan for your future.

In summary, the IBM Storage Utility Offering ensures your object storage capacity needs are ready to go as the pace of your business dictates. This solution helps you plan for growth while giving you the agility to manage the unpredictable demands that unstructured data puts on your IT environment. Delivering an opportunity for you to build a closer alignment of operational costs to business drivers.

Buy it your way, a procurement process aligned to your business needs. Click here to learn more.

For complete information about the IBM Storage announcements on February 20, see our blog.

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