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Introduction to the Schema.org information model

With the rise of artificial intelligence (AI) and cognitive computing, there's an increasing need for a structured data format that other computers can easily understand. To meet that need, in 2011 a group of search engine companies and large-scale web publishers created an initiative called Schema.org to describe objects that web pages are actually about. In this four-part series, I introduce you to Schema.org and show you how to use it to create more searchable web pages.

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