See how the IBM Global Entrepreneur program, Watson, and cognitive computing enabled the Dynepic startup to create iOKids, a safe-space app where kids can interact with company brand experiences and build a comfortable future with technology.

In this video:

Krissa Watry, CEO of Dynepic and former spaceflight engineer, makes it clear:

“Kids can invent their own future through a safe, parent-permissioned connection with technology brands.”

At InterConnect 2017, Krissa talked with developerWorks TV’s Scott Laningham about creating iOKids – a safe, social platform allowing brands to connect with kids and their friends online based on parent permissions – with help from IBM Global Entrepreneur.

Dynepic, a National Science Foundation funded company, is currently hard at work to launch iOKids, its first service, that will make it easy for brands to build and launch social and community experiences for kids, all while parents can easily manage who their children interact with online.

iOKids creates a safe space for kids to connect with other kids and enjoy tech experiences provided by brands. Parents can monitor and control the space for their children by providing a single instance of official permission and then expanding or contracting it as new brand experiences become available. The iOKids platform manages the “scalable permission slip” from the parents by sending out a push notification for new experiences and letting the parents respond with a simple “yes” or “no”; the system also manages the official parental permissions for the companies involved.

Dynepic is part of the IBM Global Entrepreneurs program, so the company developers received tools and apps from IBM to help build their system. In one of their apps, to chat with Santa, they noticed they had a lot of users who didn’t read yet “speaking” their texts into the phone, but when the reply returned, they couldn’t read it. So the developers used Watson Text to Speech and the pre-readers could simply press the returned message and the system would read it to them.

The developers also noted that the kids were communicating in emojis, so they built a language they called EmojiTalk that adds sounds to emojis.

So why did Dynepic choose IBM to work with?

“We did a study early on that determined IBM would be perfect to work with because enterprise-level security was paramount – we are taking data on kids – and we need to make sure it’s secure.”

Plus, Krissa added, “The Global Entrepreneur program gave us the 12-month runway that we needed because [in a startup] every penny is precious.”

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