We are happy to release the first version of our new UI widget for the Tradeoff Analytics service. These changes were driven from user studies and feedback that we got from clients and business partners. The new Tradeoff Analytics (TA) interface helps users in their decision-making process through a step-by-step guided experience. It helps users better understand their candidates (options) according to the criteria (objectives) that are important to them that they have actively selected. The visualizations now have functionality that helps users not only to understand them better, but the functionality also simplifies learning about the different candidates. This functionality includes quick side-by-side comparison, and navigating the map according to the selected criterion. The guided experience is simple: a user selects the criteria important to her, then Watson’s Tradeoff Analytics service processes the information and data, then builds a map with the best candidates. Next, the user works with the map to select a few candidates of interest. These selected candidates are then compared in detail in the final step where the user can see the tradeoffs and make a final decision. For more information about the service and the new widget, check out the demo, and the documentation.